The Online Marketing Crash Course: Traffic, Leads & Clients
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Udemy
Course Summary
Launch a great small business website site, reach your audience, produce great content with this awesome course
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Course Description
Be a better marketer and Learn more in the next 30 days than most small business owners will ever know Dear small business owners and bloggers, Do you struggle to find the time, money and expertise required for success in online marketing? If you're like me, your inbox is flooded with marketing messages, spanning every imaginable topic: SEO, social media, blogging, copywriting, web design, etc. You may be also getting bombarded with offers, webinars, courses and videos, all pointing you to the next "bright shiny object", trick and tactic that promises to double your traffic overnight. Yuck! While there are many great, trusted online marketing resources out there, most of us feel like we're constantly gathering pieces of a ginormous jigsaw puzzle. What you really need is the puzzle itself! The 30-Day Online Marketing Crash Course is super-simple, "geek-free" blueprint that walks you through proven, actionable steps to establish the right foundation for online success. 30-Day Online Marketing Crash Course Outline
- Lesson 1 sets the stage for your online marketing by using a simple but powerful, 3-step funnel to view and measure your online marketing strategy
- Lesson 2 is all about WordPress, the best, most powerful and easiest- to-use website platform for small businesses
- Lesson 3 reveals 8 secrets of user engagement: how to build instant trust and authority with your audience
- Lesson 4 covers 12 ways to double conversion rates, generating more opt-ins and leads. Just one of the strategies in this video can be used to double your website's conversion rates!
- Lesson 5 "SEO Made Simple" is a straightforward, easy-to-understand overview of how Google works and how to find and use the right keywords to reach your audience
- Lesson 6 lays out the top 10 places to reach your audience online and best practices for listing your business, engaging in groups, industry blogs and forums
- Lesson 7 covers the basic website metrics that every business owner needs to know and includes an awesome "one-click" at-a-glance Google Analytics dashboard!
- Lesson 8 details a unique content strategy unlocking 6 highly effective content marketing secrets that large brands and publishers use to exponentially "multiply" the reach for every piece of content you produce.
- Lesson 9 "Blogging made simple" will walk you through the Anatomy of a Perfect Blog post, providing a simple template for creating great, highly engaging blogs every time.
- Lesson 10 "Intro to Online Video" simplifies the process for creating editing, publishing and marketing great web videos and video blogs, including the "$199 video studio."
- Lesson 11 will teach you how to get more online reviews, referrals and renewals using proven and inexpensive email marketing tools.
- Lesson 12 the 30-Day Quick Action Checklist walks you through a series of simple and specific daily steps that will take you from zero to online marketing ninja in one month flat! This last lesson contains 5 additional tutorial bonus videos
Thanks and Happy Marketing! Aaron, Liz and Maddy Geek-Free Marketing, Inc.
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Course Syllabus
- The 30-Day Online Marketing Crash Course
- The Basic Online Marketing Funnel
- WordPress or Small Business
- 8 Secrets of User Engagement
- 12 Ways to Double Your Conversion Rates
- Small Business SEO Made SImple
- Top 10 Places to Reach Your Audience Online
- Simple Analytics to Track Your Online Success
- Syndicate! The 6-Step Content Marketing Strategy
- Simple Blogging- The Anatomy of a Perfect Blog Post
- 7 Simple Steps to Easy and Awesome Online Videos
- Use Email to Double Your Renewals, Reviews and Referrals
- The 30-Day Quick Action Checklist
- Conclusion: Putting it All Together and Next Steps
- Step-by-Step Instructions, Videos and Checklist