Landing Page Mastery - Optimize, Convert, and Profit
Udemy
Course Summary
Use Proven Psychological Principles and Insider Copywriting Secrets To Build A Landing Page and Website That Convert
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Course Description
Apply The Strategies In This Course And You Will Increase Your Conversion Rate By At Least 100%. That's At Least Double The Amount Of Subscribers, Leads, Or Customers... See Your Conversion Rate Double, Or Get Your Money Back. No Questions Asked. Buy This Course To: Increase Conversions. Increase Leads. Increase Sales. The first page visitors arrive at is the most critical aspect of your website. It is also a critical part of any advertising campaign, online marketing, or contests. Yet, it is often overlooked. It is common for companies to spend hundreds of hours and $10,000s generating traffic without first optimizing their landing page. This course will show you how to increase your website or landing page conversion rate by 3 to 20 times. This means 3 to 20 times more leads. Do I have your attention now? In this course, I will show you the most common mistakes designers, copywriters and internet marketers make when planning their website and landing pages. I will also teach you the strategies and tactics behind the most effective websites and landing pages, and provide a checklist of the basic elements for a successful landing page. You will learn:
- The difference between a landing page, squeeze page, sales page and long form sales letter - plus when it is best to use each one
- One Common Mistake You Can Fix To Instantly Double Your Conversion Rate
- The Secret To Writing Killer Headlines That Keep Your Prospect Reading
- How to create a customer avatar and speak directly to your visitor
- Take a look behind the curtain and learn why the richest internet marketer’s squeeze pages are so effective (examples and analysis)
- Why Benefits Sell Like Features Never Ca
- 6 Weapons Of Influence To Turn Your Prospects To Putty In Your Hands
- The Never Before Revealed Strategy That Ties Your Entire Website Together For Drastically Higher Conversion Rates
- 5 Best Practices Previously Reserved Only For Online Marketing Ninjas
- The difference between a landing page, squeeze page, sales page and long form sales letter - plus when it is best to use each one
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Course Syllabus
- Introduction
- The Importance Of Your Landing Page
- Course Overview
- Who This Course Is For
- Getting Started
- My Story
- Understand Landing Pages
- Examples of Good and Bad Pages
- Common (and Costly!) Landing Page Mistakes
- Mistake #1
- Mistake #2
- Mistake #3
- Mistake #4
- Mistake #5 and Conclusion
- Landing Page Best Practices
- Landing Page Best Practice #1
- Landing Page Best Practice #2
- Landing Page Best Practice #3
- Landing Page Best Practice #4
- Landing Page Best Practice #5
- Decision Making
- The Visitor Decision Making Process
- Structure and Options (Anatomy of a Landing Page)
- The Path Approach
- Text, Video, and Hybrid Landing Pages (Long or Short Copy?)
- Advanced Lessons
- The Six Areas Of Influence (Part One)
- The Six Areas Of Influence (Part Two)
- Features vs Benefits
- How To Be a Better Writer in 10 Minutes or Less
- Online = Offline, and Human Speak
- Writing Your Headline
- Website and Landing Page Critiques
- Chinese Learn Online: Branding, Features vs Benefits, Buying Process, Free Demo
- Sprypoint App: Knowing Your Audience, Clear Call To Action, Building Rapport
- Maskerade App: Know Your Benefits, Don't Be Vague, It Always Comes Back To Sex
- Student Page Live Evaluations + Bonus Lessons