YouTube and Video Marketing Certification Training
Simplilearn Americas LLC
Course Summary
Learn how to make the best use of video to promote a business and advertise using YouTube.
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Course Description
How do I enroll for the online training?
You can enroll for the online training through our website. You can make online payment using any of the following options:Visa debit/credit card
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Once the online payment is done, you will automatically receive payment receipt, via email.What will I get along with this training?
In this training, you will have access to online e-learning.Do you provide money back guarantee for the training programs?
Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.Can I extend the access period?
Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.Where and how can I access the e-learning content? Are there any limitations?
Once you register with us for a course by paying the course fee, you can have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail from our side will guide you through the process.I am not able to access the online course. Whom should I contact for a solution?
Please raise a request via our Help and Support portal to have your issue resolved.I want to know more about the training program. Whom do I contact?
Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.
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Course Syllabus
Course preview
YouTube and Video Marketing
Lesson 1 - Video & YouTube Marketing, Part 1: Establishing a Video Marketing Strategy 15:00
1.1 Overview
1.2 Introduction 00:26
1.3 7 Video Strategies 00:49
1.4 YouTube is Key 03:01
1.5 Make Videos That Users Watch 02:34
1.6 Schedule Your Videos 03:49
1.7 Optimize Videos for Search 04:21
Lesson 2 - Video & YouTube Marketing, Part 2: Gaining Exposure and Measuring Impact 14:28
2.1 Overview
2.2 Introduction 00:13
2.3 Paid Video Promotion 03:34
2.4 Success with TrueView Ads 02:40
2.5 Make Your Video Shareable 03:11
2.6 Measure Your Impact 01:35
2.7 Analyze the Customer Journey 01:42
2.8 Video Length Guidelines 01:07
2.9 Coming Up 00:26
Lesson 3 - Video & YouTube Marketing, Part 3: Leveraging Mobile Video 13:22
3.1 Overview
3.2 Introduction 00:22
3.3 Power of Mobile Video 01:01
3.4 Six Questions on Mobile Video 00:45
3.5 Who's on Which Channels? 03:01
3.6 What Are Viewers Watching and Sharing? 03:03
3.7 When Should You Make Mobile Videos? 01:09
3.8 Example: GoPro 02:18
3.9 Examples: USA Today & GE 01:43
Lesson 4 - Video & YouTube Marketing, Part 4: Promoting & Measuring Mobile Video 11:52
4.1 Overview
4.2 Introduction 00:14
4.3 Where to Promote Your Videos? 00:46
4.4 YouTube Ads & Orabrush 02:56
4.5 Why Is Mobile Video Unique? 01:58
4.6 Vloggers vs Brands: Time of Day 01:36
4.7 Vloggers vs Brands: Upload Frequency 00:54
4.8 How to Measure Mobile Video? 02:45
4.9 Conclusion 00:43
That was just a sneak-peak into the lesson.
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