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Why Magento Is The Right Platform for eCommerce Startup

Published on 28 March 18
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Starting an online eCommerce store can be easy when you know which eCommerce platform is reliable for your business, No matter whether you are starting a small or big online store Magento is the right option to look for.

Today, starting an online store is economical, and you can have a contemporary, functional store with the help of eCommerce scripts like Magento.

Magento launched as an eCommerce application in 2007. Over time, it's become one of the most popular eCommerce software in the market that offers all the qualities to make your online store stand out in the audience. Having the right Magento development services provider can ease the development process for your online store.

Magento is an open-source eCommerce platform used by a large number of eCommerce websites. The good thing about Magento is it can be customized, helping you to have a unique store that has good design and all the features you need. Magento is developed to make it simple to generate sales and increase the revenue of your online store.

Following are some of the Features that Magento has to offers:

Simplified Checkout Process

Many eCommerce websites have problems with abandoned shopping carts since the checkout process is complicated or too long. Magento's one-step checkout extension is useful in such situations. The expansion simplifies the checkout procedure by combining several stages into one. The more customers who complete the checkout process, the higher the sales.

Follow On Customers


Even if you've simplified the checkout procedure, there are a few customers who abandon the shopping cart for various factors. You need to follow up with those users. Armed with this information, you have an opportunity to follow up on such shoppers either via email or phone to learn what issue they encountered. After it may prompt the shopper to return and complete the order and even better, help you determine the problem they face.

Search Engine Optimization

Long-tail links are complicated and hard to remember. Shoppers wouldn't be in a position to incorporate long-tail links or identify if they are the correct ones for the products they want. This can hurt your sales considering most online shoppers will accomplish your shopfront through search results. Luckily, Magento includes a solution to this.

Magento has an extension that converts long-tail links into brief, search engine optimized ones. Having keyword-optimized titles and hyperlinks will make your store easily located through search engines.

Multi-lingual and Geo-targeting

eCommerce stores that have multiple sites based on geographic location can benefit from multi-lingual and geographical features. If you've got a worldwide audience, it is suggested to get your store accessible at the dialect of the geographic area of your target markets. Magento can identify the geographical region of buyers according to their internet addresses and divert them to the appropriate site. This usually means a visitor from a particular place can see your store in a language that they understand.

Reactive Design

Internet shoppers will get your site from many different devices. Your store should be appropriately displayed, whether it's being seen on a PC, a tablet, or a mobile device. Magento has a reactive design that can adapt to the device the store is being obtained from. All of your visitors will be catered to, regardless of the device they are using to get your site. This makes your eCommerce website development process easier and allows to reach a wider audience and may increase your sales.

The above list is a scratch on the features and extensions that Magento offers. Most of these attributes are easy to implement as soon as you've installed Magento.

Magento is a popular eCommerce alternative for online retailers with adequate supply to operate continuously, keeping transactions flowing. Aside from a Magento store's capacities, the rate where it heaps carries out inner merchandise searches and check out are critical. In an era full of dynamic, fast loading sites, acquiring a sedate site can enable you to lose your competitive advantage. eCommerce is all about persistence and growth and running a store unable to stay on top of standard rates is a reason for concern and demands an immediate repair.

The Way to improve your own Magento store

Using a variant in bugs, as well as other problems, are sorted is apparently better. The latest Magento store version boasts of significant improvements over its previous models to create online selling easier and faster. The check out process that could previously take six measures is now an immediate phenomenon only a click away.

Doing away with unnecessary extensions:

Following a close technological evaluation, an individual can find out extensions which aren't of much significance and shedding away them can aid a store load quicker. Also before establishing a store, one should make sure the Magento store development process leaves out unnecessary extensions since they can slow down your website's loading speed.

Power of cache direction

If your Magento store cache handled correctly, you could noticeably increase your website speed. Caching has shifted remarkably with Magento 2 and has become a more potent way to speed up your online store with lesser source use.


Conclusion


Whether you are starting an online boutique or eCommerce store Magento is the right option to develop your eCommerce website.With all the features that Magento has to offer it will be easy to develop and run the successful online store.


This blog is listed under Development & Implementations and E-Commerce Community

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