How Leveraging A Chatbot Can Help You Automate Your Customer Support Services?

Chatbots are ideal for smaller, resource-strapped businesses. While it is certain that employees make customer relationships stronger and more empathetic when they directly connect to the customers. But building a chatbot and incorporating it into your eCommerce site development cycle can help your organization conserve your invaluable employee time while automating the customer interactions, guiding people through the sales cycle and offering immediate support.

Chatbot development may seem a daunting task to take up, but it isn’t as complicated as it seems. According to Oxford Dictionaries, a chatbot is, A computer program designed to simulate a conversation with human users, especially over the Internet. It is a technological assistant that interacts with people through text messages, a virtual customer support representative that brings entrepreneurs closer to their customers by harnessing and combining the power of websites, applications, and instant messengers. It is a simple yet powerful technology that alleviates the redundant customer support tasks, saves your time and money significantly, improves the overall customer success metrics, and boosts sales and ROI for your business. In this article, we have outlined some tips that will aid you throughout the process of chatbot development.

Flow.ai, a Netherland-based, popular chatbot development firm, allows enterprises to build chatbots without having to actually code the bot. The company consists of a team of designers and developers that claim the bot to be analogous to software like Adobe Photoshop in terms of user experience.

Flow.ai builds bots that help enterprises fulfill customer support-specific purposes. It adapts to customer interactions in real-time leveraging a technique called NLP (Natural Language Processing). By adopting a chatbot like Flow.ai, you can integrate various services into your retail workflow, ascertain the use cases and communication channels, design your customer support flows and add multimedia, train your bot to serve the customers better, determine KPIs and most importantly, evaluate with test subjects.

Though chatbots leverage AI to be intelligent enough to make basic judgment calls, it cannot be emotionally intelligent to replace human empathy. Adopting and investing in chatbots can be a clever business move especially when a company is looking to minimize its costs.

However, from the customer satisfaction perspective, things can be completely different. You can still make your bots to give verbal cues such as mhm when conversing with customers to ensure someone’s listening. But they cannot apply empathy and morals to tricky, complex situations. Therefore, when you consider implementing bots for your customer care centers, implement them to enhance the productivity while allowing humans to interact with and foster customer relations. This can be a key differentiator for your brand, ensuring your business doesn’t become a faceless entity.