Applications of Chatbots in Business World

Have you ever experienced a live chat with a customer care executive that appeared at your service as soon as you opened the website/app and made you feel lucky enough to try a hand at a casino in Vegas? Sorry to inform you, but that was a Chatbot and you may not actually be that lucky.

A Chatbot is also known as a Conversational Agent or Dialogue System. It is an application software that mimic human speech while having a conversation or interaction with an actual person. These can help us out either as individual apps or web based apps. With the help of Artificial Intelligence, Natural Language processing, Chatbots processes the text presented to them by the individuals and then use algorithms to provide relevant response as per the information provided.

Because of the exceptional response that Chatbots provide, sometimes, it becomes very difficult to recognize whether it’s a bot or a human being. For customers, they make life quite easier as user doesn’t need to wait much in order to get response. This is the reason for extensive use of Chat bots in Businesses, now-a-days.

Below are few uses of Chatbots in different industries:

Order Processing for Various Industries: In order to take orders and process orders, food industry is already making use of Chatbots. It has become extremely easy for consumers to communicate with the bots to place order. The user can either text, tweet or use their voice to place orders. Domino’s was one of the early adopters of Chatbots. In food industry, Chatbots are programmed to suggest user with the help of order history. Other than this, they can offer other benefits for the order like changing the ingredient.

Not only food industry, e-commerce industry is also benefitting a great deal because of Chatbots. You might have seen the option Recommended for you while shopping online. Yes, that is a bot. Based on the products you’ve viewed, a bot intelligently recommends product for you. And you can easily search the product you are looking for with the help of bot. So, you can easily interact with the Chatbot and get the product or meal that you want.

Weather Bots: Isn’t it amazing to have a bot that lets you know about the weather condition anytime you want? Well, this is the merit of having a Weather Bot. These bots forecast the climate and let you know whether you need to wear your pullovers on before leaving out of the house or not. So, you can easily know the current weather conditions in your area sitting right at your home.

Customer Support: Customer Support is an important part of almost every business. But most of the business have troubles while offering support to each and every customer. An actual person isn’t able to answer everyone’s complaint and that too without much delay in response. This is the reason why Chatbots are being used as Customer Support executive. They can easily answer the basic questions and request the human executive to answer the tougher ones.

As per a survey, 56% of the customers prefer their issue being resolved over chat rather than via phone call. This is a solid proof that vouches for the use of Chatbots in businesses to offer customer support. With proper programming, Chatbots can come up with logic-based replies for user queries. Their motive is provide answer as quickly as possible.

Data based Marketing: Chatbots have proved their mettle in giving a fillip to businesses in driving data about their clients in a much easier way. These bots make use of Machine Learning protocols to gather information. They can analyse the user’s behaviour by their preferences, buying decisions or products ordered. This is helpful for marketers to design website content that will be more appealing for the consumers. Moreover, Chatbots can take responses from multiple number of users simultaneously which in turn helps marketers to have an appropriate feedback.

Finding a Hotel or Restaurant: Are you new to some place and confused about the hotel where you want to stay? Well, you can ask a bot and it won’t disappoint you for sure.

A Chatbot can easily help you find the hotel/restaurant that you desire based on your choice. Once you choose, bots can make reservations, book a table, plan a trip and do much more you could have, manually.

So, Chatbots have made an important place in almost every domain. All you need to do is get your Chatbot programmed accordingly.

Ready to introduce Chatbots in your Business?

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