If you talk to a professional SEO company in Atlanta, one of the biggest pieces of advice that they will give is to make your work unique. Just about every topic that you can imagine is published on the internet. This makes it difficult when a client tells us that we need to find a unique angle, but it is not impossible. A little creativity and looking at what you already know about the topic at hand can help you craft an article that has a unique flair.
Your Life Experiences
Personal experience is always unique. People surfing the web enjoy reading about what other people experienced with something they have either tried or will be trying. Just make sure that you are adding facts to the personal anecdotes, so that the article has informational value too.
Use a Single Element of the Topic
Every topic has a variety of elements and writing about just one specific element helps to narrow the focus, making it easier to produce unique content. For example, if you look at multiple sclerosis, you will find that there are dozens of potential topics within this one umbrella. Some examples include writing about how plasmapheresis helps in treating this condition, the pain related to MS and natural ways to cope with the MS hug. The best way to narrow down is to take a topic and analyze it.
A professional SEO company in Atlanta will recommend making a plan for a larger article and brainstorming the different pieces of information you might present before narrowing your focus. For example, think about the subheads you would use in a broad article and make each subhead a single article.
Choose a Specific Audience
Determine your audience and write for them. For example, an article that looks at getting more fiber in your diet has been done a million times, but choosing a specific audience for this can narrow things down. Most articles on the above topic are targeted at adults, so why not write about how to get more fiber into your toddlers' diet. Keep the article focused on toddlers only.
With this information, it is a little easier to maintain a narrow focus, allowing for articles that are unique and valuable for your readers. If you want to get an idea about how good you are when it comes to topic choice, talk to a professional
SEO company Atlanta and have them consult with you to provide some direction and advice.
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