4 Elements Every Great Landing Page Should Have

Whether you are a great designer, copywriter, or marketer…having a page that converts rather than one that only generates traffic is essential. The reason is simple. Every visitor that comes to your website is looking for something. No one is just looking to be lead and left to go. So as you work you’re your design, it is important that you sell out what you need and at the same time remain as open as you can be.

Over time you will realize that getting this is never easy, unless you are willing to have a captivating design for your landing page. Research has today that a great landing page is all a web visitor needs to get everything that they are looking for. In this case the most essential question that every web owner should be asking is, what should a great landing page have? Here are the must have features.

Great Headline

This is what many web designers, expert marketers, and copywriters call a nice looking headline or simply a clickable headline. A clickable headline draws your visitors to want to exploit what lies behind the headline. It gives them the urge to click. It also remains direct, short, precise, and gives every details necessary in the least time possible. With a great headline your click through rate (CTR) will improve big time – making your bounce rates to go down.

Secondary Headline

The difference between a secondary headline and the main headline is simple. The latter sits at the top most section of the landing page. The former on the other end seeks to shed more light on the latter (Main Headline). The reason why this is essential is it seeks to explain what the main headline offers so that it minimizes any chances of getting the wrong message while at the same time it also provides additional information that might have been left out on the first part.

Call to Action

Apart from the first two that we have seen, Call to Action (CTA) is also very important element. It engages the visitor directly and tells them what you want them to do. For instance, if you are offering a product, using the phrase Buy Now While Stock Lasts can make a very good CTA. The thing is that you want your visitors to buy while you still have something for them and that’s actually what you are asking them to do, notwithstanding that you are doing so directly.

Testimonial

Web visitors what to see what your product/ service can do for them. They want to see what proof exists that it works. They want to know who it has helped. Trust me there is no better way to do that than the use of a testimonial. Testimonials on a slider will make the work really easy and leave you with numerous and various testimonials to include. It has been found that a customer wants a product they can relate with and that testimonial exudes such confidence.