THE FUTURE LOOKS DYNAMIC FOR MICROSOFT DYNAMICS CRM

Alongside the reports that the Microsoft teams that produce devices such as surface hub and surface will now be in the same division that creates the OS on which they run, the latest reorg of Microsoft shifts dynamics to the Enterprise and cloud division (Microsoft dynamics is the Microsoft’s line of CRM and ERP applications). That moves it from the Services and Application division that develops cloud services and productivity products such as office 365 and places it alongside SQL server, Azure, BizTalk, Visual Studio, Power BI and Intune.

Kirill Tatarinov has been the head of Dynamics since 2007. His departure and the fact that from Microsoft and the fact that it has taken several years since Microsoft’s acquisition of product line’s component parts for it to attain revenue of $2 billion might indicate that Dynamics is in a problematic situation. But if you take a look at the future plans of Microsoft for Dynamics which were announced at the Convergence conference, the future of Dynamics looks more interesting than it being just another CRM or ERP tool.

Agility and Integration

A spokesperson from Microsoft called these changes as logical and natural steps in the progress as well as evolution of Dynamics business and has firmly stated that the senior engineering teams for CRM and ERP are shifting to the Enterprise and Cloud group without any layoffs or downsizing. In several ways, Enterprise and Cloud is a natural living place for Dynamics. This is because the value of what Microsoft strives to provide is less a commodity IT system like document or e-mail storage and more a critical tool for handling the way your business operates. Satya Nadella, the CEO of Microsoft, stated these as systems of intelligence at the Convergence conference of Microsoft while talking about the reinvention of business process and productivity together as enhancing productivity is deeply connected to enhancing both business processes and business applications. That is way more than shifting to the cloud for cost savings or agility.

Many new key features for Microsoft Dynamics CRM are developed on Azure services. For instance, at Convergence, Microsoft previewed the Meeting Sense tool. The purpose of this is to examine your previous interactions with the person you are going to meet and display you relevant data about them.

Building workflow which is of business – quality into the applications

This does not mean that it is vital for Visual Studio to make it simple to develop apps that utilise the advantage of Dynamics: it is also a chance to make Dynamics, one of the available services in new tools for development in Microsoft such as Azure App Services. Azure services bring together a wide variety of Microsoft services in an interface which is very simple to use for the purpose of developing web, mobile and logic apps that make it simple to unite services and APIs into workflows and business processes. You can link that to your SQL Server systems utilising the services of Azure BizTalk. What used to be an EDI and application integration tool that linked joined your different systems and servers has become a hybrid integration service offering you an easy way to develop business-grade workflow into apps, uniting APIs and cloud services with data that resides inside your firewall.

The customers of Dynamics regularly utilise a range of other Microsoft services and developing custom apps is becoming a vital component of that

Image: Microsoft

The dynamics applications are the one and only area that is involved in regular conversations with leaders of business apart from the IT people. Thus, dynamics gets strategic customer relationships to the table for the Enterprise and Cloud team. There is a lot of demand for Microsoft Dynamics CRM today and a professional in this field is earning much higher than a typical IT professional. People looking high paid jobs can obtain Microsoft Dynamics CRM training and gain expertise in it. This field certainly has a long way to go and it promises a great career for a dynamics professional.